Case Studies

    What Builders Say

    Every workshop ends with a working prototype and a new way of thinking about AI.

    • Etsy
    • Girls Who Code
    • CHIEF
    • Tech:NYC
    • Institute for Citizens & Scholars
    • TradeCentric
    • PerkSpot
    • Beardwood & Co.
    • Markup AI
    • VC Platform

    Case study

    How a 150-person SaaS company catalyzed org-wide AI fluency in 6 weeks

    The problem

    • ~150-person mid-market B2B SaaS
    • Mixed AI usage across departments, no shared vocabulary
    • Low confidence, real ethical confusion
    • CEO + SVP HR mandate: Level up everyone collectively, not just early adopters

    What we designed

    • 1 all-hands kickoff + 4 functional deep-dives + ongoing community of practice
    • Team captains seeded in each function as the ongoing champion layer
    • Customized build paths by department, tied to real workflows

    120 first builds | 93% intent to keep building

    Before: “Before every client call, I have to re-pull data from our CRM, news alerts, call transcripts, and more. By the time I have context, half my morning is gone.”

    After: 11 sales reps built custom client-call briefing assistants in ~90 minutes.

    Sales prospect botsBrief writersWeekly reporting botsCompetitor research toolsPerformance analytics dashboardsJob description writersManagement coaching bots

    Testimonials

    In their words

    Chief Executive Officer, TradeCentric

    One highlight of our offsite was our AI hackathon. Every single person left having built two apps. For some, it was skill-building. For others, it was a first breakthrough. Across the board, confidence went up and capability followed.

    Elizabeth Segovia

    Chief Executive Officer, TradeCentric

    VP of Education at Girls Who Code

    Working with Bethany to design and facilitate our vibe coding workshop was an exceptional experience. From the start, she demonstrated remarkable creativity and responsiveness, making collaboration effortless throughout the entire process. What impressed us most was her ability to quickly integrate our feedback during the workshop design stage, ensuring the content perfectly aligned with Girls Who Code's teaching and learning approach.

    Jackie Blizzard-Caron, PhD

    VP of Education at Girls Who Code

    Senior Vice President, PerkSpot

    We partnered with Build First as a way to jumpstart AI adoption at our company. We were looking for ways to make AI use seem practical, accessible, and exciting. Through our workshops with Bethany, we generated real enthusiasm for AI tools and have developed meaningful AI use cases we’re implementing now that are going to make a positive impact on our growth trajectory.

    Adam Perry

    Senior Vice President, PerkSpot

    Beardwood & Co.

    We knew how to use chat, but we didn't understand the potential of building things using AI. The Build First training gave our team the confidence to go forth and build across every department. From interactive microsites to dynamic calendars, we had useable tools at the end of the session and most importantly the belief and comfort to keep exploring.

    Ryan Lynch

    Beardwood & Co.

    CEO of Markup AI

    One of the most crucial responsibilities for any executive today is to rapidly upskill their workforce for the AI age. Bethany's workshops make AI accessible by showing how anyone can build practical applications and, more importantly, adopt the builder mindset that's essential in this era of work.

    Matt Blumberg

    CEO of Markup AI

    Finance Professional

    Bethany helped me build production tools that I now use daily as an investor. I developed agents that assist with financial modeling and manage newsflow on a portfolio of stocks, along with a custom application that tracks how weather events impact investments. These tools have automated what used to take up hours of my time.

    Chris DeNunzio

    Finance Professional

    Director of Data Systems, Institute for Citizens & Scholars

    I came into the session having never used AI before and now, with the POP-IT Builder Bethany provided, I feel like I will definitely have the ability to create an app.

    Sue Lloyd

    Director of Data Systems, Institute for Citizens & Scholars

    Development Associate

    I came into the workshop with a narrow view of AI. This workshop generated an explosion of exciting new understandings for me- the why, when, and how of using AI to create GPT apps for both work and my personal life! I am beginning to think more like a builder!

    Valerie Van Selous

    Development Associate

    Chief of Staff, Variant Fund

    Build First's workshops and coaching really helps lower the barriers to entry to building custom applications to practically zero, and makes it a lot of fun along the way!

    Tom Dils

    Chief of Staff, Variant Fund

    Senior Account Executive, Morning Consult

    Super practical and insightful session. Easy to follow and the exercises made the learning very sticky. Definitely feel this will make me much more effective in my role. Thank you!

    James Cowling-Vega

    Senior Account Executive, Morning Consult

    AI Power Hour Attendee

    Bethany Crystal had an inspiring presence and it was so cool to learn how I could use the AI on Replit to make my own personal website with my resume and go even further with it by making it a business minded website that allowed other people to make their own websites by uploading their resumes!

    Workshop Participant

    AI Power Hour Attendee

    Founder & CEO, thedot. Consulting

    Before working with Build First, I had a clear vision for Dot Bot, an AI-powered tool designed to extend teachers’ capacity and provide students with more personalized support, but I needed help turning that vision into a working product. With their guidance, I was able to build Version 1 of Dot Bot. That initial build gave us the confidence and foundation to continue developing the tool into a scalable solution for schools and educators.

    Sharon Jones

    Founder & CEO, thedot. Consulting

    VP & Head of Marketing, TradeCentric

    This is my second time using the POP-IT framework with Bethany. This go-around, I built an executive assistant agent, I have it connected to a couple of my different note-taking apps.

    Katie Meeker

    VP & Head of Marketing, TradeCentric

    TradeCentric

    Just having the confidence of making mistakes, and letting AI help you solve that for you, has actually been really cool. I’m proud of what I’ve done.

    TradeCentric Team Member

    TradeCentric

    TradeCentric

    I learned how to take a very time-consuming manual process and turn it into a scalable automatic process, which has been brilliant.

    TradeCentric Team Member

    TradeCentric

    Partner, McDermott Will & Schulte LLP

    …the person who I fully credit with helping me build the app that gets my daughter excited to practice piano. Astonishingly.

    Abigail Kagan

    Partner, McDermott Will & Schulte LLP

    “A good first build is the smallest working version of a solution to a real problem that is useful enough to judge and interesting enough to improve.”

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