Case Studies
What Builders Say
Every workshop ends with a working prototype and a new way of thinking about AI.
Case study
How a 150-person SaaS company catalyzed org-wide AI fluency in 6 weeks
The problem
- ~150-person mid-market B2B SaaS
- Mixed AI usage across departments, no shared vocabulary
- Low confidence, real ethical confusion
- CEO + SVP HR mandate: Level up everyone collectively, not just early adopters
What we designed
- 1 all-hands kickoff + 4 functional deep-dives + ongoing community of practice
- Team captains seeded in each function as the ongoing champion layer
- Customized build paths by department, tied to real workflows
120 first builds | 93% intent to keep building
Before: “Before every client call, I have to re-pull data from our CRM, news alerts, call transcripts, and more. By the time I have context, half my morning is gone.”
After: 11 sales reps built custom client-call briefing assistants in ~90 minutes.
Testimonials
In their words
Chief Executive Officer, TradeCentric
“One highlight of our offsite was our AI hackathon. Every single person left having built two apps. For some, it was skill-building. For others, it was a first breakthrough. Across the board, confidence went up and capability followed.”
Elizabeth Segovia
Chief Executive Officer, TradeCentric
VP of Education at Girls Who Code
“Working with Bethany to design and facilitate our vibe coding workshop was an exceptional experience. From the start, she demonstrated remarkable creativity and responsiveness, making collaboration effortless throughout the entire process. What impressed us most was her ability to quickly integrate our feedback during the workshop design stage, ensuring the content perfectly aligned with Girls Who Code's teaching and learning approach.”
Jackie Blizzard-Caron, PhD
VP of Education at Girls Who Code
Senior Vice President, PerkSpot
“We partnered with Build First as a way to jumpstart AI adoption at our company. We were looking for ways to make AI use seem practical, accessible, and exciting. Through our workshops with Bethany, we generated real enthusiasm for AI tools and have developed meaningful AI use cases we’re implementing now that are going to make a positive impact on our growth trajectory.”
Adam Perry
Senior Vice President, PerkSpot
Beardwood & Co.
“We knew how to use chat, but we didn't understand the potential of building things using AI. The Build First training gave our team the confidence to go forth and build across every department. From interactive microsites to dynamic calendars, we had useable tools at the end of the session and most importantly the belief and comfort to keep exploring.”
Ryan Lynch
Beardwood & Co.
CEO of Markup AI
“One of the most crucial responsibilities for any executive today is to rapidly upskill their workforce for the AI age. Bethany's workshops make AI accessible by showing how anyone can build practical applications and, more importantly, adopt the builder mindset that's essential in this era of work.”
Matt Blumberg
CEO of Markup AI
Finance Professional
“Bethany helped me build production tools that I now use daily as an investor. I developed agents that assist with financial modeling and manage newsflow on a portfolio of stocks, along with a custom application that tracks how weather events impact investments. These tools have automated what used to take up hours of my time.”
Chris DeNunzio
Finance Professional
Director of Data Systems, Institute for Citizens & Scholars
“I came into the session having never used AI before and now, with the POP-IT Builder Bethany provided, I feel like I will definitely have the ability to create an app.”
Sue Lloyd
Director of Data Systems, Institute for Citizens & Scholars
Development Associate
“I came into the workshop with a narrow view of AI. This workshop generated an explosion of exciting new understandings for me- the why, when, and how of using AI to create GPT apps for both work and my personal life! I am beginning to think more like a builder!”
Valerie Van Selous
Development Associate
Chief of Staff, Variant Fund
“Build First's workshops and coaching really helps lower the barriers to entry to building custom applications to practically zero, and makes it a lot of fun along the way!”
Tom Dils
Chief of Staff, Variant Fund
Senior Account Executive, Morning Consult
“Super practical and insightful session. Easy to follow and the exercises made the learning very sticky. Definitely feel this will make me much more effective in my role. Thank you!”
James Cowling-Vega
Senior Account Executive, Morning Consult
AI Power Hour Attendee
“Bethany Crystal had an inspiring presence and it was so cool to learn how I could use the AI on Replit to make my own personal website with my resume and go even further with it by making it a business minded website that allowed other people to make their own websites by uploading their resumes!”
Workshop Participant
AI Power Hour Attendee
Founder & CEO, thedot. Consulting
“Before working with Build First, I had a clear vision for Dot Bot, an AI-powered tool designed to extend teachers’ capacity and provide students with more personalized support, but I needed help turning that vision into a working product. With their guidance, I was able to build Version 1 of Dot Bot. That initial build gave us the confidence and foundation to continue developing the tool into a scalable solution for schools and educators.”
Sharon Jones
Founder & CEO, thedot. Consulting
VP & Head of Marketing, TradeCentric
“This is my second time using the POP-IT framework with Bethany. This go-around, I built an executive assistant agent, I have it connected to a couple of my different note-taking apps.”
Katie Meeker
VP & Head of Marketing, TradeCentric
TradeCentric
“Just having the confidence of making mistakes, and letting AI help you solve that for you, has actually been really cool. I’m proud of what I’ve done.”
TradeCentric Team Member
TradeCentric
TradeCentric
“I learned how to take a very time-consuming manual process and turn it into a scalable automatic process, which has been brilliant.”
TradeCentric Team Member
TradeCentric
Partner, McDermott Will & Schulte LLP
“…the person who I fully credit with helping me build the app that gets my daughter excited to practice piano. Astonishingly.”
Abigail Kagan
Partner, McDermott Will & Schulte LLP
“A good first build is the smallest working version of a solution to a real problem that is useful enough to judge and interesting enough to improve.”
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